The concept was first created as a Mother’s Day gift for VIP customers. The illustration was to be sewn onto a gift box.

The tree illustration concept came from the fact that WISH is an umbrella under which falls all of the Time Center destinations; making them a family: The WISH Family Tree.

Each symbol used in the illustration meant something, and the birds represented the 8 destinations. Different variations of the elements created a system that was used across needed applications: story format, square format & product display.

The campaign went live on Mother's Day and later was adapted for a revival on an anniversary. The elements were also used to create a motion graphics animated video ad.

My role in this project:

Direction | Social Media Design | Animation