I worked on this campaign as part of the team at Bigfish Marketing Solutions for the client LTUC.

The main message proposed for this campaign aimed at creating mass awareness of Luminus’s unique educational programs just in time for enrollment season.

The chosen slogan "تقلقش، تحسبش، تنعجقش," highlighted the school’s key benefits through a comprehensive campaign that included a catchy radio jingle, extensive outdoor ads, and interactive social media content across various platforms.

Hero Images used in the campaign were generated using Midjourney AI and then retouched in Photoshop to get the desired localization and customization. They were then combined with clean, bold coloured backgrounds to ensure the main focus of the visual was the message.

My role in this project:

Art Direction | Social Media Design | AI Image Generation