The concept was created for the Kayali Jewelry 17th Diamond Festival Social Media campaign.

The main photography moldboard included sunflowers, so it was requested to include those in a unique way while also including some jewelry pieces in an animated ad. We also added some abstract elements and backgrounds to add to the aesthetics of the campaign.  

Different variations of the elements created a system that was used across needed adaptations: story format, square format, and product display. 

My role in this project:

Direction | Social Media Design | Animation