Mochi House is a new Japanese-themed coffee shop in Baghdad, Iraq. The brand is meant to give an upscale aesthetic to its customers while combining Japanese aesthetics and minimal coffee house vibes.

The brand is very simple yet comforting, drawing from Japanese Kanji and fancy lettering. The symbol in the logo is a combination between the kanji meaning house and a shape that resembles mochi.

The brand language is friendly, luxurious, and welcoming, and that was communicated with the interior designer to produce a very successful and sought cafe in Baghdad.

Mochi House Cafe opened in Baghdad in 2022.

My role in this project:

Brand Development | Logo Design