Frio is a Jordanian company based in Amman, Jordan, founded by Nayef bin Asem. Passionate about making the best gelato in the region, Nayef aims to target people who appreciate and love gelato, people who are looking for something more than just a dessert.

The brand is built around a timeless, classic theme. The overall aesthetic is given by elevated fonts and simple color schemes with some subtle patterns that would keep the brand authentic and clean.

The brand language is high-end, classic, and friendly while maintaining a trendy, familiar visual aesthetic.

My role in this project:

Brand Development | Logo Design | Asset Creation