This campaign was submitted as part of an RFP by Bigfish Marketing Solutions for Al-Aman Fund.

The main message proposed for this campaign was to follow the repositioning campaign and run during Ramadan in order to collect donations.

The campaign aims to communicate the repositioning of Al-Aman Fund into an organization dedicated to bridging the transition from orphaned childhood to adulthood after the age of 18. The approach aims to evoke a sense of responsibility to society towards young orphans, every donation makes a difference in their path.

Visually, we represented this with a pencil drawing the path of these graduates, using a flat illustration style and incorporating elements relating to studying and graduation.

My role in this project:

Direction | Social Media Design