This campaign was submitted as part of an RFP by Bigfish Marketing Solutions for Al-Aman Fund.

The main message proposed for this campaign was to reposition and take advantage of specified seasons to benefit as much as possible and collect donations.

The campaign aims to communicate messaging about the orphans who turn 18 and are legally required to leave their home care. They are then left to face the real world without knowing how to get a degree, apply for a job, or have basic survival skills, both socially and financially.

Visually, we represented this with a birthday candle, by literally saying they just turned 18, are ready to blow out their 18th Birthday wish. They are now young men….. So what now?

My role in this project:

Direction | Social Media Design